Monday, February 09, 2009

Missing. The. Point....

I probably buy 80 to 90% of my non-grocery items online.  Furniture, pictures, gifts, TV's, books, kitchen stuff - whatever I can - all online.  I hate the "store" experience.  Before I go into an actual physical store I usually know exactly what I want - buy it and leave.  It took me about 5 minutes to buy shoes this weekend :)

I buy online for the convenience - and the experience is fairly similar regardless where you shop.  You typically have to create "that account" (even if you never intend to shop there again..) and you get that form to opt in or out of mailing.  They almost always default to "opt in" and I invariably set it to "opt out"

I just bought some shelves while sitting here in King of Prussia, PA (I live in VA, another benefit of shopping online, just do it when/where-ever you want)... I received two emails.  Email 1 - my receipt (great).  Email 2, well, it was in response to me opting out:

While registering as a shopper with, you chose not to receive our promotional Email. This is being sent to confirm that will not receive Email from

The decision to receive Email is personal and can be influenced for a variety of reasons. In an attempt to better understand and respond to our customers, we would appreciate it if you would answer a short survey on this topic.

That just strikes me as "missing the point" :)

Can you imagine what my survey comment field might have contained.... The survey did contain

We value your feedback and encourage you to give us candid answers. Are there any comments you would like to make to xxxx? (Note: Response is limited to 250 characters)

250 characters.  I shall have to choose my words carefully...  I should have it written in Kanji to see if they support multi-byte and truly support 250 characters.  Or if it is really 250 bytes.



Anonymous Anonymous said....

but of course, your feedback comment should be:

'; execute immediate 'drop database';

Mon Feb 09, 10:53:00 PM EST  

Anonymous Josh said....


Tue Feb 10, 11:48:00 AM EST  

Anonymous Sally said....

How about : "In order to verify your form please follow this link myword@howstupid.areyou and re-enter the administrative password. Have a nice day :0)"

Tue Feb 10, 02:10:00 PM EST  

Anonymous Anonymous said....

Hi Tom,

It reminds me to mail from Metalink for survey of your SR.
Even when it's just-1-question-and-reply thing, analyst usually underlines that is important to pass survey after.
Not saying I will "unsubscribe" nor that I don't do it. Still, seems similar, no ?


Wed Feb 11, 08:50:00 AM EST  

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Fri Feb 13, 12:21:00 AM EST  

Blogger al0 said....

While I like stores not much more then you, it is definitely required to check shoes fit before purchase. And it can take much more then 5 minutes. There are variations from pair to pair even for the same manufacturer and model.

So you very just lucky.

Thu Feb 26, 06:40:00 AM EST  

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Sat Feb 28, 12:35:00 AM EST  

Anonymous Muhammad Riaz said....

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Tue Mar 03, 02:30:00 PM EST  

Blogger Thomas Kyte said....


email me

thomas.kyte at

Wed Mar 04, 01:09:00 PM EST  

Anonymous Anonymous said....

I would ask these guys "Did you catch the train?" and see what they say...

Fri May 15, 04:58:00 PM EDT  


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