Maybe they could use a database...
United just sent me an email, it started with:
Dear Mr Thomas J Kyte,
Here's a special opportunity for you to earn or retain elite status
or even achieve a higher elite level for 2007!
Simply register, pay US$499 and earn double Elite Qualifying
Miles/Segments every time you fly a qualifying flight between
October 24 and December 16, 2006.
I found it funny for two reasons:
- They should know I have attained their highest documented status for 2007 already. Hence, this email doesn't really apply to me. Maybe a database would help them out here?
- "Simply register, pay US$499" - that just made me chuckle for some reason. As if paying $499 is part of "simply registering" in all walks of life.
well, maybe for three reasons. "Here is a special opportunity for you to spend just about a half of a thousand dollars for us to treat you better". That opening paragraph was pretty eye catching after you read the second.
I guess it would be appealing to the people that otherwise would buy a round trip ticket to Hong Kong or somewhere far away (from here, the US) to keep their status. Guess United read articles like that and said "hey, we can save the gas and still get the money" :)