Wednesday, June 28, 2006

I was reading...

I was reading Eddie Awad’s blog entry on the “gender” of websites. I was curious about http://asktom.oracle.com/ and http://tkyte.blogspot.com/ of course.

I was surprised to find that asktom is ‘female oriented’, and young female oriented at that:


asktom

And that the blog is apparently interesting to male teenagers:

blogspot

I doubt it – since there is no information on “how” they are making this determination, I have very little faith that it is even a tiny bit accurate.

Interesting, but I rank it up there with horoscopes. Fun to read, but not really meaningful.
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10 Comments:

Blogger Tim... said....

Your such a ladies man Tom :)

Wed Jun 28, 09:43:00 AM EDT  

Blogger Joel Garry said....

Oops.

Also, one must not make the mistake of using a tool inappropriately, in this case, a marketing bs tool to make judgements about non-shopping sites.

Wed Jun 28, 09:57:00 AM EDT  

Blogger Thomas Kyte said....

Joel -

I don't think so. It is used to better target the ADS you place on a website based on who they think would be using it. According to them - asktom should market to young females and tkyte.blogspot to teenaged males.

quote:

...
You can also type in a website, and this tool will show you the percentage of male and female visitors to that site.

The Demographics Prediction tool can improve ad targeting, because men, women, and various age groups shop differently online.
..........

Wed Jun 28, 10:03:00 AM EDT  

Anonymous Anonymous said....

The upside is that they will learn Oracle at an early age. Catch 'em young...

Wed Jun 28, 10:53:00 AM EDT  

Blogger Shuchi said....

http://www.google.com, it predicts, is female oriented with confidence:
Male:0.00
Female:1.00.

Wonder what their "undisclosed size of sample data" is!!!

Wed Jun 28, 11:49:00 AM EDT  

Blogger David Aldridge said....

I tried my own name, and found that I'm ...

Male Oriented with following Confidence:

M :0.54
F :0.46


Age: 25~34"


*ahem*

Well, at least they got the age right.

Wed Jun 28, 11:51:00 AM EDT  

Blogger Joel Garry said....

I don't think so. It is used to better target the ADS you place on a website based on who they think would be using it. According to them - asktom should market to young females and tkyte.blogspot to teenaged males.

The whole "surprise" thing comes from the dissonance between what they say and what seems obvious(ly stupid) to the rest of us.

So what are we intending to spend our disposable income on at asktom?

It is ad targeting for shopping. It claims to be evaluating the site based on demographic shopping patterns. With no methodology explained... try googling for "Demographics Prediction tool" and you'll see hit after hit that say exactly the same thing... "You can use adCenter technology to predict a customer’s age, ..." We're drowning in the meme pool, as one site sig has said for a long time.

I speculate the tool creates a tree of the words and links on the site and values them as it thinks appropriate. Asktom is outside its algorithmic domain. Perhaps it thinks long posts must be flowery prose (when they are your excellent code demos) and blog comments are he-man posts.

Hey, just be happy you are among the
top 50000 sites on the web.

bugaze

Wed Jun 28, 04:07:00 PM EDT  

Blogger Noons said....

"I speculate the tool creates a tree of the words and links on the site and values them as it thinks appropriate. Asktom is outside its algorithmic domain."

Hehehe! Good point. I wonder what it'd make of Oracle WTF?
(eg)

Thu Jun 29, 09:10:00 AM EDT  

Blogger Robert Vollman said....

Bear in mind that the demographics for a particular site reflect the demographics of the Internet overall.

Young people represent a high percentage of all Internet usage. It stands to reason that they'd be the predominant demographic is practically any web site.

Thu Jun 29, 02:45:00 PM EDT  

Blogger Roderick said....

I temporarily thought I might have been onto something.

Interestingly if you use the query option instead of the URL option, you can get some interesting results. AskTom's page includes the words 'Charlotte' and 'Rouge' which results in an 88% female prediction. But add any third word to the and the ratio changes pretty quickly toward male.

Didn't feel like wasting too much time trying to figure it out though.

I do remember stumbling upon an Oracle themed blog that included ads. One blog had an article about backup and recovery and another discussed attending some conference party. Sure enough all the ads were related to Drug and Alcohic recovery programs.

Fri Jun 30, 04:57:00 PM EDT  

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